Not knowing what and how to build
Missing clarity, lacking expertise, and building products too complex for the problem in front of them.
ProductDiscovery
Know what to build before you build it.
Ondřej MacháčekCEO, CleevioX
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What goes wrong before a line of code is written
Every one of these gets more expensive the further you build.
Financial pressure
High development and hiring costs, a budget under strain, and cost estimates made before anyone knows the scope.
No product-market fit
Wrong target audience, wrong market, wrong features, wrong business model. Usually discovered after the build.
Team gaps
Missing internal capacity, no track record with this kind of product, and hiring that cannot keep pace.
Timing
Momentum lost, deadlines missed, and a window that closes while the scope is still being argued about.
A market that will not sit still
Constant change, new technology arriving faster than roadmaps can absorb it, and AI resetting expectations mid-project.
Our point of view
AI made building cheap. It did not make deciding what to build any easier.
90%
of technology professionals now use AI at work. Teams that adopted it without a user-centric focus saw their performance get worse, because AI amplifies whichever direction you were already pointed in
33.7%
more tasks shipped per developer as AI adoption rose across 22,000 developers, alongside 54% more bugs per developer
43%
of 431 venture-backed companies that shut down since 2023 cite poor product-market fit as a reason. Two-thirds of those never found a market at all
Shipping faster is only an advantage once you are heading somewhere worth arriving. Discovery is the cheap part of finding that out.
Google Cloud and DORA, State of AI-assisted Software Development 2025, 23 Sep 2025, n≈5,000 · Faros AI, The AI Engineering Report 2026, 12 Apr 2026, telemetry from 22,000 developers across 4,000+ teams, correlation rather than causation · CB Insights, The top 9 reasons startups fail, 5 Mar 2026, 431 shutdowns since 2023, post-mortems allow multiple reasons
Where discovery sits
Straight to development is faster for about a month.
Your ideaDiscoveryPrototypeMVPGo-to-marketIterationsDevelopmentMaintenanceGrowthStraight to development
The path that goes up
Your idea
Discoveryyou are here
Prototype
MVP
Go-to-market
Iterations
Development
Maintenance
Growth
The one that does not
Your idea, straight to development
Three phases, eight weeks
Eight weeks is the full scope. It is built in phases so you can take the ones you need.
Weeks 1-2
Research
Kick-off workshops, market and competitor analysis, a read of your current solution, and quantitative user research with the people you intend to serve.
Weeks 3-4
Definition
Customer journey mapping and a solution proposition workshop. What the product has to do, for whom, and what gets left out of the first version.
Weeks 4-8
Prototype and specification
UX and UI prototyping, usability testing across two rounds of feedback, business modelling, IT architecture, and an effort estimate you can budget against.
Week 1
Kick-off workshops. Market trends and key competitor analysis.
Week 2
Analysis of your current solution. Quantitative user research.
Week 3
Customer journey mapping. Solution proposition workshop.
Week 4
UX and UI design prototyping begins.
Week 5
Prototyping continues. Usability testing with the target group.
Week 6
Business modelling. GTM direction. Web development groundwork.
Week 7
IT architecture, MVP business specification, and the effort estimate.
Week 8
Final presentation. Everything handed over, in writing.
Already have solid research, or a prototype that has been in front of users? We cut those weeks and the cost with them. What stays and what goes is the first thing we work out with you, before there is a proposal.
What you receive
Four outputs, all of them usable the week the process ends. Open a row for what is inside it.
OutputWhat is in it
Take any of it to another team. We have shipped 50+ products building exactly this kind of thing, so we can also build it.
What it changes
A prototype that has met real users
Tested with your target group across two rounds of feedback, before development spends anything.
A scope you can price
What to build first, what to leave out, and an effort estimate you can put in a budget rather than a guess.
Something to raise on
A working prototype and a validated business model make a stronger case to investors than a deck describing an intention.
Decisions made while they are cheap
Changing a prototype takes an afternoon. Changing a shipped product takes a quarter and costs the trust of whoever is already using it.
One team, end to end
A product lead and a technical lead own it, backed by tooling and delivery workflows refined across dozens of products. Fewer handoffs, and nobody relearning your product halfway through.
A build that starts on the front foot
Development begins with a specification, an architecture and a backlog that already survived contact with users.
What we need from you
The founder or product owner, 3 to 5 hours a week
The kick-off, the solution proposition workshop and the final presentation aren’t delegable. Whoever will live with the decisions has to be in the room where they get made.
- Kick-off workshops half a day
- Weekly check-in 45 minutes
- Solution proposition workshop half a day
- Prototype and usability review 1 to 2 hours
- Final presentation 2 hours
Decisions inside 48 hours
Eight weeks has very little slack in it. A decision that waits a week costs a phase, and the phases are in order for a reason.
Access to what you already know
Analytics, support tickets, past research, sales calls, churn reasons, anything you have already tried. Especially the things that did not work.
Next step
A 45-minute working session. We look at the idea, who you think it is for, and what you have already decided.
You leave with our read on where the risk actually sits. If the product is broadly right and the uncertainty is whether anyone will buy it, we will say so, and point you at the GTM Sprint instead.
The GTM Sprint, six weeks, validated with real buyersA proposal, within 2 working days
Scope, timeline, price and a start date. In writing.
Your decision
Nothing is committed and nothing is owed until you sign.
Kick-off workshops
Week one starts 1 week after signature. We hold the slot for you.
Why CleevioX
A team of product managers who have each done this for years, in more than one industry.
Your discovery is run by one of them, chosen for the domain you are in rather than for who is free. Between them they have shipped products in fintech, banking, ecommerce, automotive, trading and crypto, which means the first workshop starts from what is already known about your market instead of from scratch.
FintechBankingEcommerceAutomotiveTradingCrypto and DeFi
Behind them CleevioX brings the research, design and engineering, and can build whatever discovery says is worth building. 50+ products shipped.
Start with Ondřej
Ondřej MacháčekCEO, CleevioX
He takes the first conversation, works out whether discovery is even the right thing for you, and puts you with the product manager who fits. He has run CleevioX since it started, and spent three and a half years as a product owner at mallpay before that, so he has sat on the client side of this exact decision.